Roberta Veloz was born in Missouri. After moving to Yuma, Ariz., when she was two, she moved six years later to Whittier. She attended Whittier public schools and graduated from Whittier College. She became a medical technician at Huntington Memorial Hospital. After her marriage and the birth of her first son, she postponed a career and became a full-time mom. This lasted until she and her husband bought Aquafine Corporation in 1980 from other family members. The company was located in the Valencia Industrial Park, and she moved her family to Valencia.
Roberta became not only a corporate executive, but plunged into local volunteer work in the Santa Clarita Valley. She joined the board of the Samuel Dixon Family Health Center, then became a member of the Henry Mayo Newhall Memorial Health Foundation board and the Child & Family Center board. She was also invited to join the Whittier College Board of Trustees. Meanwhile she worked on various College of the Canyons capital campaigns.
In 1998, Roberta was named the Santa Clarita Valley Woman of the Year.
Since receiving that award, she has not slowed down. She has continued her involvement with the Child & Family Center, the Samuel Dixon Family Health Center, and the COC Foundation. She has also joined the governing board of Henry Mayo Newhall Memorial Hospital.
About her honor as 1998 SCV Woman of the Year, Roberta said: “I was totally shocked and very proud. The honorary license plate frames they presented to me – reading ‘1998 SCV Woman of the Year’ – are still on my car today.”